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New beginnings for the entire family in our new branded luxury service apartment

A few months have passed since our family moved into our new branded luxury service apartment, and it has been the best decision we have ever made. I had always seen branded properties online, but never understood the benefits of them until now — after living here, my only regret is that we didn’t purchase one sooner.

Our previous apartment complex was already considered high-end; however, our branded luxury service apartment is truly a cut above. It feels like every day, we wake up in a 5-star hotel but with the creature comforts of home.

I must confess: before we moved here, I thought living in a branded residence would be similar to living in a serviced apartment. This is far from the truth. Branded luxury service apartments take the meaning of “service” to another level. Unlike properties that are run by developers, a branded luxury service apartment offers thoughtful and meticulous services that only a luxury hospitality brand knows how to deliver. It’s not just housekeeping and laundry. We enjoy unparalleled personalized services 24/7: whether it’s in-house dining or arranging a surprise for our little one’s birthday, no request is too challenging for the staff. The front desk even greets my family by name!

World-class amenities and exceptional facilities are at our fingertips in our branded luxury service apartment. In a normal rental, we would have to leave our complex to go to the gym, take the kids to the pool, eat out at a fine dining restaurant, or entertain the family. Here, all these facilities are available under one roof and they’re phenomenal. We have gourmet dining establishments, an in-house fitness center with state-of-the-art equipment, and an abundance of entertainment options, from an in-house cinema to a golf zone. We’re conveniently located near the business district and the airport, which means we have easy access to everything the city has to offer.

Residing here has also given me the greatest luxury of all: time. In previous apartments, I had to take care of the household duties and look after the little ones every day. In our branded luxury service apartment, there’s always help at hand. I simply open the convenient residence owners app provided by the International Group to arrange for my groceries to be delivered, organize cleaning, or book a babysitting service if my husband and I want to enjoy quality time together.

Another incredible aspect about our branded luxury service apartment is that simply by living here, we’ve unlocked VIP status within the Group’s portfolio, including priority check-in, priority check-out, and exclusive member rates at hundreds of hotels worldwide. Our friends are amazed at how we enjoy such incredible treatment at home and on holiday. A few of them are even considering following in our footsteps after seeing how living here has elevated our standard of living.

But the best part about owning a branded luxury serviced apartment is that we don’t have the uncertainty that comes with buying a property. The property is professionally managed to increase in value over time, and the brand name alone means our asset outperforms the average market value by 10% year-on-year. If we ever choose to lease this property, whether short-term or long-term, we have peace of mind knowing the experienced team can deliver better rental value than the average property. Living in a branded luxury serviced apartment has absolutely transformed our lives for the better. It’s safe to say we are never going back, and I can’t wait to see my family blossom in our new home.