Swiss-Belexpress Jemursari Elevates Surabaya Hospitality
Swiss-Belexpress Jemursari Elevates Surabaya Hospitality

Surabaya —
Swiss-Belhotel International recently announced the official rebranding of its Surabaya hotel into
Swiss-Belexpress Jemursari Surabaya on 9 April 2026, highlighting a new milestone for the modern mid-scale hotel located in one of East Surabaya’s busiest business districts. Formerly known as Zest Jemursari, the newly rebranded hotel strengthens the group’s commitment to delivering accessible, quality-driven hospitality in key commercial hubs across Indonesia.
Gavin M. Faull, Chairman and President of Swiss-Belhotel International, stated: “The rebranding of Swiss-Belexpress Jemursari Surabaya marks an important step in our ongoing strategy to strengthen our brand presence across Indonesia’s key commercial cities. As demand continues to evolve, we remain focused on delivering consistent, quality-driven hospitality that is both accessible and relevant to today’s travellers.
Surabaya remains a strategic market for Swiss-Belhotel International, and this rebranding reflects our commitment to aligning each property with the right brand positioning to support sustainable growth and long-term value for our partners.”
Ilkin Ilyaszade, Senior Vice President of Operations and Development – Indonesia, added from an operational standpoint: “Swiss-Belexpress Jemursari Surabaya is designed to support the city’s fast-growing business environment. With its strategic location, efficient room configurations, and practical facilities, the hotel is well-positioned to serve high-demand corporate and industrial segments, while continuing to appeal to leisure travellers seeking convenience and comfort.”
About Swiss-Belhotel International
Swiss-Belhotel International operates in 20 countries, managing 165+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Experience more with the SBEC Loyalty Programme—Sign up for FREE. Stay connected with us on Facebook, Linkedin, Instagram, and TikTok for the latest updates and exclusive benefits. Visit swiss-belhotel.com for more information.
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