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Swiss-Belhotel International Launches an Enhanced Loyalty Program

As part of Swiss-Belhotel International’s 34th Anniversary celebrations on 25 September 2021, the group has announced the launch of an enhanced ‘Swiss-Belexecutive’  SBEC Benefits Program globally.

All the upgraded aspects of the program follow one fundamental principle -  Keep it Simple and Make it Easy!

No collecting points, no waiting for redemption, SBEC Benefits program is designed to provide guests instant gratification - the benefits are immediately accessible upon registration.

Launching the program, Mr. Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, “With this program we wanted to ensure that each visit of our guest should matter; irrespective what service they use, the loyalty must count! Whether it's a cup of coffee, a meeting room usage, a spa service or even a day-use pool booking, when a guest chooses Swiss-Belhotel International they must be rewarded. Hotels are not just about a room stay, they are a much bigger experience, hence, our guests must be able to enjoy the complete array of our hospitality services and also benefit in return.”

SBEC Benefits program offers simple and flat discounts, making it easy for the guests to use it anywhere in our 125 hotels globally.

Mr. Gavin M. Faull further commented on the unique way the levels of the program have been defined,“We are in the people’s business and having a member defined by a colour or tier of a card feels impersonal. Thus, we personified the levels of our program - Explorer (Red), Enthusiast (Silver), Influencer (Gold) and Connoisseur (Platinum); all four representing the milestones of a journey of togetherness with Swiss-Belhotel International.”

Each milestone of membership is loaded with fabulous discounts and benefits as provided in the table below.




(0-3 visits)



(20 visits)



(35 visits)



(50 visits)

Save on rooms

20% off BFR

25% off BFR

30%off BFR

35% off BFR

Save on Food & Beverages

20% off

25% off

30% off

35% off

Priority Check-In

Late c/o, c/i




Room upgrade




Executive lounge*

Member only

Member + 1

Events/Banquets/Outside Catering

15% off

15% off

15% off

15% off

Special Member-only offers

No need to download an app, with simplicity at its root, the program provides  a digital card and a link to the portal, accessible from any device of the member’s choice. The moment a member visits a Swiss-Belhotel International property and makes a transaction, the hotel records the transaction, and the visit is immediately reflected on the hotel and member’s platform within its online electronic systems. Another Swiss-Belhotel International initiative.

For more information about SBEC Benefits, visit

Swiss-Belhotel International Launches an Enhanced Loyalty ProgramSwiss-Belhotel International Launches an Enhanced Loyalty Program