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How an International Brand adds value to the property and convenience to resident owners

From state-of-the-art facilities to personalized services, branded residences are redefining modern living. These properties offer the luxuries that come from staying at an upscale hotel, all with the privacy and creature comforts of home. Whether it’s for year-round living, vacations, or something in between, you’ll find the home you’ve always dreamed of with branded residences.

Situated in the most sought-after destinations, these coveted spaces combine ultra-prime urban locations with the unsurpassed service offerings and exclusive facilities and amenities that only a renowned global hotel brand can deliver. Working with developers and architects, each property boasts impressive and iconic architecture that is individualized and adapted to the local environment. Inside, Residence Owners enjoy opulent interior design that’s tailored to their unique tastes and lifestyle, furnished with premium brands and complete with luxury amenities. The perfect balance of exclusivity and convenience, hotel-grade facilities are literally on your doorstep and available 24/7, 365 days a year for Residence Owners. On evenings when you want to head out, the global concierge can reserve a table at your favorite restaurant where you’ll enjoy preferential treatment reserved for VIP diners. For a more intimate dining experience, book a mouth-watering meal prepared by the residence’s in-house private chef. Residence Owners also enjoy access to an on-site health club featuring cutting-edge fitness equipment, as well as beautiful spa facilities to rejuvenate and restore. Depending on the residence, other exclusive spaces may include private cinemas, dedicated lounge clubs, meeting, and conference facilities, and more.

But what truly sets branded residences apart is the level of service that Residence Owners enjoy, thanks to the dedicated residential team. An extension of your family, these residential staff forge personal relationships with each individual in Residence, in order to anticipate their every need and provide tailored services that exceed all expectations. Whether it’s arranging a valet service and on-site shopping or the smaller things, like a smile in the morning or remembering your loved one’s birthday, the on-site team goes above and beyond to create meaningful experiences for you and your loved ones.

What’s more, the benefits of branded residences extend far beyond the front door. Residence Owners unlock VIP status when staying at any hotels and resorts managed by the brand — opening up a world of possibilities. Entering a loyalty program at the most prestigious tier, Residence Owners enjoy preferred room rates and complimentary upgrades, as well as member’s rates at the property’s world-class food and beverage establishments. Other benefits include priority check-in and late check-out, exclusive lounge access, dedicated member offers, and more. Branded residences aren’t simply a place to call home. As one of the fastest-growing segments in the real estate market, these properties present immense value for investors, particularly in Asia. Branded residences in Asia account for one-third of hotel-branded residences globally — making them an ideal investment as well as a luxury experience.

With the rising demand for urban residences, these prized homes enrich Residence Owners’ wealth over time. When not personally enjoying their space, Residence Owners can participate in a managed rental program and maximize the value of their property. These programs allow owners to generate rental income with the support of the hotel’s extensive network, all taken care of by a seasoned management team to protect their most treasured asset.

An unparalleled combination of convenience and comfort, branded residences are at the forefront of luxury living. These spaces bring together the best of both worlds and suit any discerning Residence Owner with an appreciation for the finer things in life.