Discover the Culture, Nature and Flavours of Jambi in Sumatra

Discover the Culture, Nature and Flavours of Jambi in Sumatra

Located on the island of Sumatra, Jambi is a captivating province that combines cultural heritage, breath-taking nature and authentic local flavours. Whether you are a history enthusiast, a nature lover or a culinary explorer, Jambi offers an unforgettable journey waiting to be discovered.

Top Destinations to Explore in Jambi

From mountains and temples to city landmarks, Jambi is home to a wealth of natural beauty and historical treasures worth visiting.

Mount Kerinci – The highest volcano in Indonesia, standing majestically amid lush tea plantations and dense tropical forests. It offers an unforgettable adventure for nature enthusiasts and seasoned hikers alike. Those who make the challenging ascent to its summit are rewarded with breath-taking sunrise views, where golden light spills across the misty valleys and the endless green of Sumatra stretches out below.

Muaro Jambi Temple Complex – One of South-East Asia’s largest ancient temple complexes, dating back to the 7th century. This UNESCO World Heritage site offers a fascinating glimpse into the region’s Hindu-Buddhist history, where visitors can leisurely cycle through expansive grounds dotted with ancient temples and lush greenery. The serene atmosphere, enhanced by the gentle sounds of nature and glimpses of local village life along the way, makes it an unforgettable cultural and outdoor experience.

Gentala Arasy Bridge and Batanghari River – A striking landmark of Jambi City, this pedestrian bridge offers scenic views of the majestic Batanghari River, the longest river in Sumatra. Stretching gracefully across the water, it connects the heart of the city with the historical Seberang area, where local communities continue to preserve their traditional way of life and the art of handmade batik. The bridge becomes especially enchanting at sunset, when the golden light shimmers on the river’s surface and the city skyline glows in the distance, creating a perfect spot for an afternoon stroll or a memorable photograph.

From cultural exploration to natural adventure, Jambi is a destination that leaves a lasting impression on every traveller.

Dine & Stay at Swiss-Belhotel Jambi

Nestled in the heart of the Jambi City, Swiss-Belhotel Jambi provides the perfect base for travellers seeking comfort, convenience and genuine local experiences. This modern 4-star hotel combines international hospitality standards with the warmth of local charm.

When it comes to culinary delights, guests can savour traditional Jambi specialities right at the hotel’s Swiss-Café™ Restaurant on the lobby floor. Some must-try dishes include:

• Pindang Patin, a savoury and slightly tangy fish soup made from freshwater catfish cooked in rich spices and herbs.
• Daging Masak Hitam, a signature beef dish slow cooked in sweet soy sauce and traditional spices, resulting in a rich, caramelised flavour.
• Kue Padamaran, a delightful green rice flour dessert with coconut milk, steamed in banana leaves — a perfect ending to a traditional Jambi meal.

These authentic dishes allow guests to experience the rich culinary heritage of Jambi without leaving the comfort of the hotel.