Press Release
Corporate Press Release

19 August 2014

Swiss-Belhotel International Expands Middle East Footprint With The Launch Of Swiss-Belhotel Seef, Bahrain

HONG KONG, CHINA: Global hospitality management company, Swiss-Belhotel International has launched Swiss-Belhotel Seef in Bahrain as it continues its expansion that will see it operating up to seven hotels in the Middle East by 2015. 

The 149-room Swiss-Belhotel Seef officially opened on July 27 with a ribbon cutting ceremony in Bahrain's new business district and will provide a high quality four-star hotel with all the hallmarks of excellence in the areas of service and professionalism for which Swiss-Belhotel International is renowned. 

A new beginning: (left to right) Swiss-Belhotel International Vice President Operations and Development, Mr. Noel Massoud; Swiss-Belhotel International Chairman and President, Mr. Gavin Faull; Miami Properties and hotel owner, Mr. Fawaz Bokhowa; and Ministry of Culture Director of Tourism Marketing and Promotion, Mr. Hesham Al Saken. For high resolution version, click here.

Swiss-Belhotel Seef features a rooftop bar and restaurant, lobby cafe (Cafeccino), an all-day dining restaurant (Swiss-Cafe) on the 10th floor with a terrace, outdoor swimming pool, Jacuzzi and meeting facilities. 

Swiss-Belhotel International Chairman and President Mr. Gavin M. Faull said: "We are excited to be expanding in the Middle East and Bahrain is a very important market which we are delighted to be entering. I am confident our blend of efficient service, professionalism, spacious rooms - much larger than you would normally find in a hotel in this category - and high value rates will be popular amongst business travelers in the region." 

Shaking hands: (left to right) Miami Properties and hotel owner, Mr. Fawaz Bokhowa receives a plaque from Swiss-Belhotel International Chairman and President, Mr. Gavin Faull. For high resolution version, click here.

The Hong Kong-based firm is in the midst of a period of expansion that will see 20 hotels open this year, cementing its reputation as a leading hospitality management group in the region. 

The hotel company will extend its range of two- to five-star brands in the Middle East, where Swiss-Belhotel Seef will be joined this year by Swiss-Belresort Ghantoot in Dubai adding to its existing properties Swiss-Belhotel Plaza in Kuwait and Qatar's Swiss-Belhotel Doha. In 2015, Swiss-Belinn Ghubrah Muscat in Oman, Swiss-Belhotel Riyadh in Saudi Arabia and Swiss-Belhotel Erbil in Iraq will open. 

Swiss-Belhotel International has more than 120 hotels, resorts and projects in its global portfolio with a presence in China, Vietnam, the Philippines, Malaysia, Indonesia, Australia, New Zealand, Kuwait, Qatar, Bahrain, Iraq, Oman and Saudi Arabia, and is exploring options elsewhere. 


For further information and high resolution images please contact: 

Brayna Tolledo 
Group Communications and Loyalty Programme Manager 
Swiss-Belhotel International, Group Sales and Marketing Office 
Tel: (62 21) 2952 7277, 2952 7278 
Fax: (62 21) 2952 7275, 2952 7276 
Email: braynatolledo@swiss-belhotel.com 
Website: www.swiss-belhotel.com 

David Johnson
Managing Director
Delivering Asia Communications
Direct Tel: +66 (0) 2246 1159
Tel: +668 9170 9866
Email: dj@deliveringasia.com
Website: www.deliveringcommunications.com 

Notes to editors: 

Swiss-Belhotel International currently manages a portfolio of more than 120 hotels, resorts and projects located in China, Vietnam, Philippines, Malaysia, Indonesia, Australia, New Zealand, Kuwait, Qatar, Bahrain, Iraq, Oman and Saudi Arabia. Awarded Indonesia's Leading Global Hotel Chain for four consecutive years and Most Favourite 4-Star Hotel, Swiss-Belhotel International is one of the world's fastest-growing international hotel and hospitality management groups. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are located in Hong Kong, Dubai - United Arab Emirates, Shanghai - China, Sydney - Australia, Hanoi - Vietnam, Jakarta - Indonesia, Bali - Indonesia, Bangkok - Thailand and Auckland - New Zealand. 
 





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