Press Release
Corporate Press Release

24 July 2014

Swiss-Belhotel International Hires Experienced Hospitality Executive To Lead Middle East Expansion

HONG KONG, CHINA: Leading global hospitality management chain Swiss-Belhotel International has announced a key Middle East appointment to help steer the company through a 'watershed period' in its history as it eyes the launch of three hotels in the region this year. 

Mr. Noel Massoud, the Group's new Vice President Operations and Development in the Middle East, will oversee the opening of Swiss-Belhotel Seef in Bahrain, Swiss-Belinn Ghubrah in Oman, Swiss-Belhotel Erbil in Iraq, Swiss-Belboutique Tahliya and Swiss-Belhotel Riyadh in Saudi Arabia - with the company looking to operate seven Middle East hotels by 2015. 

Mr. Noel Massoud, the Swiss-Belhotel International's new Vice President Operations and Development in the Middle East. For high resolution version, click here.
"Noel is a Jordanian national with more than 30 years experience working in hotel management in Africa and the Middle East, and that experience will be vital for Swiss-Belhotel as we increase our Middle East footprint," said Mr. Gavin M. Faull, the company's Chairman and President. 

"We would like to extend a warm welcome to Noel and with his assistance we will continue to grow our portfolio and take the our brand of professionalism and passion to new markets." 

Mr. Massoud previously worked for the Intercontinental Group for more than 25 years in senior management positions. He was General Manager of the Kempinski Emirates Palace in Abu Dhabi, developing the property into the No.1 luxury hotel in the Middle East. His most recent assignment was Paramount Hotels and Resorts' Vice President Development. 

The first and most imminent opening will be the 149-room Swiss-Belhotel Seef on 28 July 2014. Located in the new business district it will provide the area with a high quality four-star hotel, featuring a rooftop bar and restaurant, lobby cafe, an all-day dining restaurant (Swiss-Cafe) on the 10th floor with a terrace, an outdoor swimming pool, Jacuzzi and meeting facilities. 

Swiss-Belhotel is expanding its range of two- to five-star brands in the Middle East, where it operates the existing Swiss-Belhotel Plaza in Kuwait and Qatar's Swiss-Belhotel Doha. 

The Hong Kong-based company will unveil 20 hotels globally this year, cementing its reputation as one of the world's most exciting hospitality management groups. 

Swiss-Belhotel International has more than 120 hotels, resorts and projects in its global portfolio. Voted one of the world's top 100 hotel groups in 2013 by HOTELS Magazine, it has a presence in China, Vietnam, the Philippines, Indonesia, Malaysia, Australia, New Zealand, Kuwait, Qatar, Bahrain, Iraq, Oman and Saudi Arabia. 

For further information and high resolution images please contact: 

Brayna Tolledo 
Group Communications and Loyalty Programme Manager 
Swiss-Belhotel International, Group Sales and Marketing Office 
Tel: (62 21) 2952 7277, 2952 7278 
Fax: (62 21) 2952 7275, 2952 7276 

David Johnson
Managing Director
Delivering Asia Communications
Direct Tel: +66 (0) 2246 1159
Tel: +668 9170 9866

Notes to editors: 

Swiss-Belhotel International currently manages a portfolio of more than 120 hotels, resorts and projects located in China, Vietnam, Philippines, Malaysia, Indonesia, Australia, New Zealand, Kuwait, Qatar, Bahrain, Iraq, Oman,Saudi Arabia and United Arab Emirates. Awarded Indonesia's Leading Global Hotel Chain for four consecutive years and Most Favourite 4-Star Hotel, Swiss-Belhotel International is one of the world's fastest-growing international hotel and hospitality management groups. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are located in Hong Kong, Dubai - United Arab Emirates, Shanghai - China, Sydney - Australia, Hanoi - Vietnam, Jakarta - Indonesia, Bali - Indonesia, Bangkok - Thailand and Auckland - New Zealand.

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